The Dairy Alliance teams with Life by Leanna on Halloween hot cocoa tradition

The Dairy Alliance and creator Leanna Laming are promoting a slow-cooker hot cocoa recipe made with real dairy milk for Halloween gatherings. The partnership is designed to give families an easy seasonal tradition before or after trick-or-treating.

Why it matters: - The collaboration is meant to make real dairy part of Halloween celebrations in a way families can repeat each year. - The recipe gives parents an easy, festive option that works for small home gatherings or larger Halloween events. - The campaign ties dairy promotion to a holiday moment when families are already looking for seasonal food and drink ideas.

What happened: - The Dairy Alliance teamed up with Leanna Laming, the creator behind Life by Leanna, in October 2026. - The partnership centers on a slow-cooker hot cocoa idea made with real dairy milk. - Laming created a video for the collaboration that shows families how to pair the drink with Halloween decorations and toppings. - The release was issued from Atlanta.

The details: - The hot cocoa recipe is positioned as a warm treat for before or after trick-or-treating. - Families can customize each mug with marshmallows, candy corn, colorful sprinkles, eyeball-shaped candies, and other toppings. - The presentation can scale from a few mugs at home to a centerpiece for a Halloween gathering. - Farrah Newberry, CEO of The Dairy Alliance, said holiday traditions often start with simple kitchen moments and that the partnership is meant to help families make real dairy part of Halloween memories. - Laming is a mother of three who built Life by Leanna around approachable recipes, crafts, and entertaining ideas for everyday family life.

Between the lines: - The campaign uses a familiar seasonal ritual to make dairy feel relevant in a festive, family-first setting. - The focus on simple preparation and customizable toppings suggests the pitch is aimed at busy parents looking for low-effort holiday activities. - The partnership also reinforces The Dairy Alliance’s broader message around everyday dairy use, not just nutrition or cooking basics.

What's next: - Families can find more ideas for real dairy in special occasions and everyday recipes at the Dairy Alliance's website or by following @TheDairyAlliance on Facebook and Instagram. - The Dairy Alliance will continue promoting dairy foods and industry awareness across its eight-state Southeast footprint.

The bottom line: - The Dairy Alliance is betting that an easy Halloween hot cocoa tradition can turn real milk into a seasonal habit, not just an ingredient.