SHABO Winery debuts Rosé’s Rosé in the U.S. to fund mine detection dogs

SHABO Winery and SPYRT Worldwide are launching a new Ukrainian rosé in Washington, D.C., with 10% of global sales going to the Marshall Legacy Institute’s humanitarian mine action work in Ukraine. The wine makes its U.S. debut Oct. 28 at the MLI Clearing the Path Gala, where auction items will also support the cause.

Why it matters: - The launch ties a consumer product to a humanitarian goal: funding efforts that help clear landmines and make Ukrainian land safe again. - Mine detection dogs play a direct role in that work, and the partnership is designed to expand support for those missions. - The effort also gives American buyers a way to support Ukrainian recovery through wine purchases.

What happened: - SPYRT Worldwide and SHABO Winery launched Rosé’s Rosé, a 2025 vintage Ukrainian rosé, for the U.S. market. - The wine will make its official U.S. debut on Oct. 28 at the Marshall Legacy Institute’s 29th Anniversary Clearing the Path Gala at The Ritz-Carlton in Washington, D.C. - SHABO Winery will donate 10% of global sales of Rosé’s Rosé to support the Marshall Legacy Institute’s humanitarian mine action work in Ukraine. - The wine is named after Rosé, the beloved dog of SHABO winemaker and CEO Giorgi Iukuridze.

The details: - The Rosé’s Rosé label features a playful canine image, connecting the brand story to the role of working dogs in mine detection. - MLI’s K9 Ambassador, Rico Cosby, is a retired Mine Detection Dog who worked for six years in Bosnia and Herzegovina. - Rico Cosby now helps educate students and communities in the United States about the work of Mine Detection Dogs. - The gala will include Rosé’s Rosé for guests to taste. - Auction offerings will include a rare bottle from SHABO’s private family collection. - Guests will also be able to bid on special bottles signed by Giorgi Iukuridze and featuring Rico Cosby’s paw print. - SHABO Winery is based in southern Ukraine between the Black Sea and the Dniester estuary. - The winery says its winemaking tradition spans more than 2,000 years. - SHABO says it has about 3,000 acres of vineyards and hundreds of international awards. - SHABO is known for premium Ukrainian wines and brandies. - The Marshall Legacy Institute was founded in 1997 and is a U.S.-based nonprofit focused on humanitarian mine action and stability in conflict-affected countries. - Through its Mine Detection Dog Partnership Program, MLI says it has provided more than 325 trained dogs to mine-affected nations.

Between the lines: - The launch pairs mission-driven branding with a charitable donation structure, which could help the wine stand out in a crowded import market. - The focus on dogs gives the campaign an emotional hook while reinforcing MLI’s core mine-detection message. - For SHABO and SPYRT Worldwide, the partnership also positions Ukrainian wine as both a commercial product and a symbol of resilience.

What's next: - The U.S. rollout begins with the Oct. 28 gala in Washington, D.C. - Supporters will be able to help the mine-clearing effort by buying the wine and participating in the event’s auction. - SPYRT Worldwide says it remains committed to supporting humanitarian demining efforts in Ukraine.

The bottom line: - Rosé’s Rosé is launching in the U.S. as a wine with a built-in charitable mission: raise money for mine detection dogs and landmine recovery efforts in Ukraine.