Los Angeles restaurants join Sip and Savor’s first wine-and-salumi weeks

Sip and Savor: Pairing European Wines and Deli Meats will run its first Restaurant Weeks in Los Angeles from Nov. 2 to 15, with participating chefs creating dishes around European deli meats and Roero DOCG wines. The campaign aims to put the products in front of U.S. diners in restaurant settings, starting with an invite-only opening dinner at Terra – Eataly Los Angeles.

Why it matters: - The two-week program puts European deli meats and Roero DOCG wines on restaurant menus in Los Angeles, giving U.S. diners a direct tasting channel outside retail shelves. - The campaign is designed to build awareness through everyday dining, not just one-off events. - The promotion targets both consumers and restaurant trade audiences in a major U.S. food market.

What happened: - Sip and Savor: Pairing European Wines and Deli Meats will launch its first Restaurant Weeks from Nov. 2 to 15 in Los Angeles. - Selected restaurants across the Los Angeles area will serve special dishes built around premium European deli meats and Roero DOCG wines. - The opening night is Nov. 2 at Terra – Eataly Los Angeles with an invite-only dinner for selected guests. - Participating restaurants include Terra - Eataly Los Angeles, N10 Restaurant, Sogno Toscano, Pasta Sisters and Spina Restaurant.

The details: - Chefs will create their own interpretations and pairings, highlighting the range of flavors and uses for European deli meats and Roero DOCG wines. - Diners will be able to try the special creations throughout the two-week program. - The full list of participating restaurants and dishes is available here. - Sip and Savor is a three-year campaign by Consorzio Tutela Roero and Istituto Valorizzazione Salumi Italiani, co-funded by the European Union. - The campaign promotes European wines and deli meats in the U.S. and Canada. - The campaign also includes exclusive content, events and experiences across North America.

Between the lines: - The restaurant format gives the campaign a practical way to show how Roero DOCG wines work across different cuisines. - The chef-led menu approach is meant to position salumi as more than a traditional appetizer or snack. - The Los Angeles launch signals a push to make the products feel relevant to U.S. diners through local restaurant identities. - Alessandro Costa, president of Consorzio Tutela Roero, said restaurants give consumers a valuable setting to discover Roero DOCG because wine becomes part of a complete gastronomic experience. - Marella Levoni, president of Istituto Valorizzazione Salumi Italiani, said the Restaurant Weeks show the versatility of salumi in contemporary dishes and new combinations.

What's next: - Diners can explore the participating restaurants during the Nov. 2-15 window. - The campaign will continue sharing updates through its website and social channels. - More information is available on the campaign website, Instagram @sipandsavor.us, Facebook @Sip and Savor - US and YouTube @SipandSavoreu.

The bottom line: - Sip and Savor is using Los Angeles restaurants to turn European wines and deli meats into a hands-on dining experience for U.S. consumers.