Local Hive spotlights American beekeepers behind its honey

Local Hive is highlighting the American beekeepers behind its 100% U.S. honey and launching a Walmart digital campaign around its Honey Bear for America250. The brand is tying the effort to Fourth of July and its long-running sourcing network of more than 200 U.S. beekeeper partners.

Why it matters: - Local Hive is using its America250 campaign to reinforce a simple message: its U.S. honey comes from American beekeepers, not a blended global supply. - The effort also puts a spotlight on beekeepers whose work supports pollination, regional agriculture and a steady income stream. - The new Honey Bear gives the brand a highly visible retail format for the patriotic push at Kroger and Walmart.

What happened: - Local Hive said July 2, 2026, that it is showcasing the American beekeepers behind its honey as the U.S. approaches its 250th birthday. - The brand launched a social and digital campaign with Walmart tied to America250 and the Fourth of July. - Local Hive introduced its classic 100% U.S. Honey Bear in the campaign. - The Honey Bear is now sold at Kroger and Walmart stores nationwide.

The details: - Local Hive said it has sourced honey exclusively from American beekeepers for more than 100 years. - The company works with more than 200 beekeeper partners across the U.S. - Local Hive sells single-varietal and regional blends of raw and unfiltered honey. - The campaign highlights beekeepers Cameron Robertson in California, Chuck Kutik in Maine, Jake Moore in Texas and Barry Tesno in Florida. - Robertson’s bees pollinate sage, buckwheat, wildflowers, almond trees and citrus trees in California. - Kutik’s bees pollinate acres of low-bush blueberry fields in Downeast Maine in spring. - Moore’s bees forage on tallow trees and wildflowers in Texas, producing honey with a dark, robust profile. - Tesno’s Florida bees draw from palmetto, palm trees, sea grapes, mangroves and Brazilian peppers. - The honey is collected during the commercial pollination flow and sent to Local Hive’s headquarters in Greeley, Colorado, where it is bottled and distributed to local and national retailers. - Cale Nelson, Local Hive chief commercial officer, said the company is the only national honey brand sourcing directly from American beekeepers. - Nelson said the partnerships provide income for beekeepers and support honeybee health. - Local Hive said its U.S. raw and unfiltered honey is harvested exclusively from American beekeepers. - The brand also said its USDA certified organic, IBD Fair Trade, raw and unfiltered honey comes from 30 beekeepers in northeast Brazil. - Local Hive’s recent product line additions include Honey Hot Sauces and Hot Honey. - The company says it is the No. 1 honey brand in natural food stores and No. 2 in MULO, according to SPINS for the 52 weeks ending June 14, 2026.

Between the lines: - The campaign links origin story and patriotic branding to retail execution, a common move when brands want to defend premium shelf space and strengthen consumer loyalty. - The beekeeper profiles also help Local Hive translate sourcing claims into concrete geography, crops and seasonal pollination work. - The focus on raw and unfiltered honey supports the brand’s natural-food positioning.

What's next: - Local Hive is pushing the Honey Bear through Walmart digital and social placements as America250 attention builds through the holiday season. - The brand is directing consumers to LocalHiveHoney.com and its social channels for more information.